The Lotte Department Store sympathizes with the nation’s childbirth promotion policy, and is actively promoting a childbirth promotion campaign to address the social issue.
The Lotte Department Store is carrying out various campaigns for customers and employees to create a better world for giving birth.
A room for loving mothers is an on-wheel service that visits core office hubs in the capital metropolitan area to provide services related to pregnancy and childbirth. The service provides simple diagnoses by obstetricians and gynecologists, diverse contents for prenatal education, organic snacks for pregnant women, and even foot massage services, to offer practical assistance for working mothers who are balancing work with family life andwho are finding it difficult to attend prenatal classes and acquire information.
The Lotte Department Store has received the Order of Civil Merit, Camellia Medal on September 2011 in recognition of its nationwide pro-natal campaign and its leading role in establishing a corporate culture with optimal work-family balance. We were also awarded the Presidential Commendation in 2010 for our dedicated efforts.
Encouraging to-be fathers’ participation in childcare to help working mothers better balance work with family
Installing a safe day care center within the Seoul Art Center for performance viewers with children
Inviting more than 600 Dadoongi families (families with more than 3 children) for participation-based family programs