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본점 > 이벤트 > 진행이벤트

이벤트

LOTTE WORLD TOWER & MALL MARKETING STRATEGY / CHARACTER COMPETITION

Time Table
Submission Period
Feb. 10th – March 15th
Award Money(Three for each competition, KRW)
  • Premier Award (One team for each competition) - 10,000,000
  • Excellent Award (One team for each competition) - 5,000,000
  • Honorable Mention (One team for each competition) - 3,000,000
Guidelines
KOREA Download LOTTE WORLD TOWER & MALL Brochure FAQ

MARKETING STRATEGY

Qualification
  • Undergraduate and graduate student(s), excluding doctorial students, in college or university in the world.
  • A team should consist of 4 members (max.) from any major
Topics for Competition

Marketing strategies for 1) and 2) are required to be submitted.(with regard to the opening of Lotte World Tower & Mall)

  • 1) Case Study of Marketing Strategy for High Rise Buildings
  • 2) One of following five topics
    • a. Cultural events and viral marketing strategy for Lotte World Tower&Mall
    • b. Mobile platform marketing strategy (ex. App, SNS and video etc.) for Lotte World Tower&Mall
    • c. Customer participation CSR strategy for Lotte World Tower&Mall
    • d. Differentiation strategy for Lotte World Tower&Mall
    • e. Increasing global awareness level of Lotte World Tower&Mall
Submission
MS Power Point Format (2010 or 2013 version), less than 20 pages excluding title and contents, and submit with ZIP file.
Evaluation Criteria
Creativity 40% , Practical applicability 40%, Logical thinking 20%

[CHARACTER]

Qualification
Open to everyone
Topics for Competition
Character design and storytelling (Describing Lotte World Mall & Tower with storytelling of character)
Submission
  • - Both sides (back/ front, right/ left) of document’s pictures should be included in DIN A3. (10 pictures max.)
  • - JPG or GIF is allowed over 300dpi, and submit with ZIP file.
  • ※ Prize-winner should submit the original file of work

    ※ The concept, explanation and introduction of work should be included in the form.

Evaluation Criteria
Quality of work 40%, Creativity 30%, Design 15%, Concept 15%

Submit your application materials to following sites: English application materials

More Information
  • ※ Schedule may be subject to change according to the organizer’s situation. Please check notifications on the website frequently.
  • ※ No award will be issued if, in the opinion of the judges, all entries within a given category do not meet a high level of quality.
  • ※ In case of the violation of copyrights or plagiarism, the team will be disqualified, even after winning the award. Participants should be aware of all responsibilities.
  • ※ Entry will not be returned, and all copyrights will be belong to our company.
  • ※ Submitted Documents will not be returned, please consider before submission.
  • ※ In case of award, taxes and the public utility fees (4.4%, cash) will be charged to winner.