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  • department store
  • About company
  • CI

CORPORATE IDENTITY

We used the “LOTTE” wordmark belonging to the Lotte Group to signify our affiliation to the Lotte Group, and we added the “DEPARTMENT STORE” to elucidate our business specialization.

Corporate Wordmark

The Lotte Department Store's wordmark is the core component of LOTTE Corporate Branding, and is used in all mediums to represent the corporate image of Lotte Department Store. As such, the shape and colors of the wordmark should strictly adhere to the established code.

English wordmark

English wordmark Image

Korean wordmark

Korean wordmark Imge

English and Korean wordmark

English and Korean wordmark Image

Color System

For our primary color, we inherited the color gold which had been used by the Lotte Department Store for long and has become one of our most important assets. However, we reinforced the gold color’s adaptability and aesthetic edge by using Champagne Gold to upgrade the premium image of the Lotte brand.

Champagne Gold
PANTONE
8003 C
CMYK
42-41-46-26
RGB
135-118-105
Ivory
PANTONE
9184 C
CMYK
0-4-15-0
RGB
255-244-219
Dark Brown
PANTONE
412 C
CMYK
8-20-15-85
RGB
69-59-59
Silver
PANTONE
877 C

Graphic Motif

Our main graphic motif was derived from ribbons, which symbolize our heartfelt devotion towards our customers. This motif was developed into diverse designs catering to our customers’ perspectives, which was polished to lend a stylistic and sophisticated sense to the Lotte Department Store.

Basic Unit

Basic Unit Image

Module 1X2

Module 1X2 Image